Bitdefender - Salesforce CRM implementation

Bitdefender chose BRINEL to implement a CRM solution to simplify sales management and to improve collaboration between teams involved in the sales process.

We propose Salesforce CRM - Sales Cloud for Customer Management and Salesforce Chatter to increase employee productivity with access to CRM information.

Efficient management

+53% sales growth on enterprise segment


+578% pipeline growth

+49,2k accounts

Easy access to data

Real-time reports


+265 users

structured feedback

The Saleforce CRM solution enables Bitdefender users to quickly access the database, better communication between teams, and improve sales forecast with benefits and advanteges directly to employees.

Bitdefender - Salesforce CRM implementation

After implementing Salesforce, we recorded a significant sales growth in Enterprise segment.

Mihai Guran - Vice-President, EMEA Sales, Bitdefender

Bitdefender is a leading technology player in the global software security market. The company is developing, marketing and supporting a broad range of IT security products and services for both consumer and enterprise markets in over 100 countries worldwide. The culture of innovation and original thinking at Bitdefender has raised the bar for the entire antivirus industry and made the company the clear leader in its field. 

Sales Force Management dispersed across several continents and improving collaboration between sales team and headquarters: the marketing team, presales engineers, product management, product marketing and all other departments involved in the sales process.

It was necessary a tool that can be customized to organizational business requirements with quick implementation and to improve collaboration between all the people from departments involved in sales process.

BRINEL propose Salesforce the no 1 CRM solution in the word. Sales Cloud is the most modern solution for customer relationship management and sales process, easy to adapt to organization's business process. easy to managed and friendly with users. For improving collaboration, BRINEL propose Salesforce Chatter, the best solution that significantly increase employee productivity, each team member have access to discuss related to any information from CRM.

 

 

Now, at 2 years after Salesforce CRM implementation, Bitdefender benefits:

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Easy and efficient management of the sales process witch lead to doubling turnover in enterprise segment, after the first year of use of Salesforce solution;

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Incorporated structured feedback from the market to improve product range;

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A better visibility on business - easy to access data, real-time and adhoc reports;

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Improved sales forecast led to an easier calculation of employee benefits and advantages.

 

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