Digital Society: How do companies prepare for the era in which 20% of the business content will be generated by robots

The disruptive digitization of recent years directly influences society, both, public or private organization. In the near future, robots will generate 20% of a company’s business content at no extra cost, robots will effectively replace human work and cyber attacks will be more complex and difficult to decrypt, says Cisco and BRINEL specialists at Cluj Connecting Day, the largest IT event in Cluj-Napoca, held on March 2.

According to Dorin Pena, CEO of Cisco Romania, world leader in IT, and Marcel Borodi, BRINEL General Manager, the evolution of digital in everyday life has created a disruptive effect at the level of business models and organizations that completely change technical paradigm.

In order to meet the challenges, they must be prepared for change, especially in terms of cyber security and information management.

“We are living an effect of society digitization. The question is how can we adapt to what awaits us. We are already witnessing an explosion  in the amount of data and applications. In 2015, more than 180 billion mobile applications have been downloaded globally. By 2020, 50 billion devices will be connected to the Internet, with a population of 9 billion people. Over 90% of the data available on these devices will be stored in data silos, isolated and difficult to use. Cyber attacks, which will use sophisticated technologies and will have a much broader range of action, will be hard to decrypt” said Dorin Pena, CEO of Cisco Romania.

Data, cyber security, artificial intelligence, mobility: the most important in the digital era

In a world where mobility is vital, with which we've got to order taxis, plan for holidays, pay bills or fees, data management and  security are mandatory and more complex, according to Cisco and BRINEL specialists.

IT is no longer just a utility. It has become a business accelerator, but tends to become a miraculous ingredient of survival in the new stage of disruptive change. The change occurs in different plans, and without adequate technological support, you can not resist. If you do not synchronize with the technological evolution, you decide that you do not want to continue working in a maximum of 3 years. Choosing a new business model, IT & C platforms that make it functional in the long term, and the partners that can support them, become strategic decisions.” said Marcel Borodi, General Manager BRINEL

Cluj Connecting Day event, organized by BRINEL and Cisco, took place in Cluj-Napoca on March 2, bringing together  over 300 IT and digital professionals. The main themes approached during the conference were: performance and simplicity in the data center, cyber security for application and solution developers, business intelligence, mobility or security in the Internet of Things (IoT), or solutions for academic activity management.


BRINEL was founded in 1991 in Cluj-Napoca and is currently one of the main Romanian suppliers of integrated IT & C solutions and services, built on converged multi-vendor platforms.

With a team of 160 specialists, located in 4 major centers in the country: Cluj-Napoca, Bucharest, Sibiu, Oradea, BRINEL  is close to its clients and offers complete IT & C solutions through partnerships with IT leaders worldwide. BRINEL clients list includes: Transylvania Bank, Mol Romania, Farmec, Emerson, Kronospan, Holzindustrie Schweighofer,  IRUM Reghin, Polaris Medical, Autonet, Bitdefender, FrieslandCampina, De'Longhi, Betfair, as well as public, top-ranked universities.