iQapture at MINA: The Visitor Experience, Reimagined with GenAI by BRINEL | IQANTO

ABOUT THE CLIENT

MINA is Romania’s first immersive art space and the largest new media art centre in Southeastern Europe. Located in Bucharest, MINA blends art and technology to create sensory-rich, interactive experiences for all ages. With a mission to increase cultural engagement and elevate the quality of artistic production, MINA offers a dynamic platform for exploring classical and contemporary art through cutting-edge digital installations.

CLIENT CHALLENGE

As a pioneer in immersive experiences, MINA sought to enhance visitor engagement by offering personalised, interactive content that would resonate with a tech-savvy audience. The museum wanted to integrate a photo-based activation that could reflect the uniqueness of its exhibitions while maintaining ease of use and operational simplicity.

The challenge was to deploy a solution that could:

  • Generate AI-enhanced, branded photos in near real time.

  • Operate in a “plug-and-play” mode with minimal staff intervention.

  • Respect data privacy and legal compliance for public-facing installations.

  • Be tested and validated quickly without disrupting the museum’s daily operations.

Without addressing these needs, MINA risked missing an opportunity to deepen visitor interaction and differentiate itself in a competitive cultural landscape.

PARTNER SOLUTION

BRINEL | IQANTO, an AWS Advanced Tier Partner with ML Services and Migration Competencies, collaborated with MINA to deploy iQapture—a GenAI-powered photo booth solution designed to deliver near real-time, personalised photo experiences.

The solution was implemented as a lightweight, self-contained setup that included:

A tablet interface for user interaction.

A high-quality printer for instant photo delivery.

A cloud-based backend powered by AWS services.

KEY AWS SERVICES USED:

“The iQapture installation, developed by the BRINEL | iQanto team, offers MINA Museum visitors an interactive experience powered by artificial intelligence. Each guest is photographed and can choose a visual universe — Van Gogh, Klimt, Cosmos, Alice in Wonderland, or Da Vinci — to be virtually immersed in. At the end, they receive a printed photo as a personalized memento of their visit. The installation brings together technology and art in an accessible and engaging way.”

MINA Bucharest, Museum of Immersive New Art

During the pre-implementation phase, we conducted on-site visits to understand the museum constraints and conditions in order to tailor the solution to MINA’s environment. The team also developed custom AI-generated styles and a branded photo frame that aligned with the museum’s exhibition themes and visual identity. Legal consultations were carried out to ensure adherence to privacy regulations. Following deployment, BRINEL | iQanto provided remote monitoring of the SageMaker endpoint, managed hardware provisioning, and delivered hands-on training for MINA staff. Additionally, ongoing feedback loops were established to continuously refine the user experience and adapt the solution to evolving needs.

RESULTS AND BENEFITS

The iQapture deployment at MINA delivered immediate and measurable benefits:

  • Plug-and-play setup allowed the museum to test the solution with minimal disruption

  • Custom styles, thematically coherent with the current museum exhibitions, allowing the visitors to transpose themselves into the visual universe of art, blending their portraits seamlessly with the artistic narrative of the exhibition

  • Visitor engagement increased, with users sharing their AI-generated photos on social media, amplifying the museum’s reach

  • Operational efficiency, as the solution required minimal staff training and oversee

Early feedback from MINA staff and visitors has been overwhelmingly positive, and the museum is exploring long-term integration of the solution and expansion to different locations.

ABOUT THE PARTNER

BRINEL | IQANTO, provides advanced IT solutions and services: modern and sustainable Data Center solutions, digital workplace, cloud services, application modernization using open-source technologies or low-code/no-code solutions, AI/ML, business transformation using ERP, cybersecurity solutions, consultancy and managed services. BRINEL | IQANTO offers tailored solutions to customers, regardless of their stage in the digitalization process, ensuring scalable and future-proof strategies that align with their specific business objectives and technological needs.