Rottaprint turns AI into everyday business impact

How BRINEL | IQANTO automated packaging graphic design with Agentic AI

ABOUT CLIENT

Rottaprint is the largest flexographic packaging printing company in Romania with over 35 years of experience and 238 employees. The company distributes premium solutions in more than 20 countries across Europe, USA and Asia, serving a global base of over 2,000 top-tier B2B clients.

CLIENT CHALLENGE

CuWith tens of thousands of historical designs to navigate, preparing packaging for production required teams to manually search, identify, and extract essential specifications, from color palettes and dimensions to die shapes. The result was a time-consuming, error-prone pre-production process that created operational inefficiencies. Manual, fragmented reviews also made consistency harder to maintain across repeat print runs for the same client.

SOLUTION

BRINEL | IQANTO designed and built an intelligent solution for graphic design pre-processing, as part of a unified AI-powered platform. Using Agentic AI, the solution automates the pre-production workflow through two core modules:

01

Parameter extraction

Operators upload a label image, and the system automatically extracts the relevant specifications with a single click.

02

Intelligent visual search

An AI model converts images into mathematical representations, enabling the system to instantly identify similar past designs.

BBENEFITS AND RESULTS

The solution delivered measurable improvements throughout the entire flow:

+65%

efficiency gain in design review;

+50%

increase in graphic asset reuse;

Real-time visibility

for executive decision makers;

TECHNOLOGY STACK

The solution was built on a flexible cloud infrastructure to support business growth while keeping operational costs optimized. This architecture guarantees that sensitive data is strictly protected and production processes run continuously.

  • Serverless AWS architecture; 
  • Automated Infrastructure as Code (IaC) via CI/CD pipeline; 
  • AI, OCR and Search: Amazon Bedrock, Amazon Textract, Amazon OpenSearch Serverless; 
  • Processing: AWS Lambda, Amazon EC2; 
  • Storage and database: Amazon S3, Amazon DynamoDB; 
  • Interface, API and identity: AWS Amplify, API GraphQL, Amazon Cognito.

AI SECURITY & GOVERNANCE

To mitigate risks during AI adoption, BRINEL | IQANTO established a rigorous enterprise-grade governance framework to keep data protected and compliant with European regulations. 

  • Built-in compliance with privacy standards; 
  • EEA data residency and encryption at rest and in transit; 
  • EU-restricted AI service configuration; 
  • Role-based access controls; 
  • Complete activity logging and auditability;