Rottaprint turns AI into everyday business impact

How BRINEL | IQANTO increased customer support response with Agentic AI

ABOUT CLIENT

Rottaprint is the largest flexographic packaging printing company in Romania with over 35 years of experience and 238 employees. The company distributes premium solutions in more than 20 countries across Europe, USA and Asia, serving a global base of over 2,000 top-tier B2B clients.

CLIENT CHALLENGE

Customer support was managed exclusively manually and relied heavily on individual expertise. To ensure client satisfaction and retention, experienced team members spent hours prioritizing request analysis, formulating action plans, and drafting responses. Furthermore, searching manually for a historical database of thousands of past claims to find similar resolutions caused significant delays. These repetitive tasks took qualified personnel away from other critical business priorities and placed immense pressure on the company to meet strict deadlines without compromising sensitive data.

SOLUTION

BRINEL | IQANTO designed and built an intelligent solution for customer support management, as part of a unified AI-powered platform. Using Agentic AI, the solution automates the entire support lifecycle through three core functionalities:

01

Personalized responses

Generates a personalized initial response based on client data, which operators can refine using natural language commands in a chatbot interface.

02

Classification and action plan

Classifies new requests and creates a targeted action plan using historical similarities from a knowledge base built from past resolved claims.

03

Automatically generated final message

• Drafts the final message after taking into consideration the outcome of the action plan.

BENEFITS AND RESULTS

+65%

request processing speed;

2 ore

saved per case research;

Vizibilitate în timp real

Informații clare pentru factorii de decizie

Guvernanță enterprise

Control și guvernanță la standarde enterprise

TECHNOLOGY STACK

The solution was built on a flexible cloud infrastructure to support business growth while keeping operational costs optimized. This architecture guarantees that sensitive data is strictly protected and production processes run continuously.

  • Serverless AWS architecture; 
  • Automated Infrastructure as Code (IaC) via CI/CD pipeline; 
  • AI, OCR and Search: Amazon Bedrock, Amazon Textract, Amazon OpenSearch Serverless; 
  • Processing: AWS Lambda, Amazon EC2; 
  • Storage and database: Amazon S3, Amazon DynamoDB; 
  • Interface, API and identity: AWS Amplify, API GraphQL, Amazon Cognito.

AI SECURITY & GOVERNANCE

To mitigate risks during AI adoption, BRINEL | IQANTO established a rigorous enterprise-grade governance framework to keep data protected and compliant with European regulations. 

  • Built-in compliance with privacy standards; 
  • EEA data residency and encryption at rest and in transit; 
  • EU-restricted AI service configuration; 
  • Role-based access controls; 
  • Complete activity logging and auditability;